Strategic Design
Definition:Guided by narrative logic, we integrate deep cultural excavation with business model innovation to construct development blueprints for cultural tourism projects that possess independent brand sovereignty and sustainable growth potential.
Key Initiatives:
- Cultural Sovereignty Anchoring: Deeply excavating local cultural genes to establish a differentiated narrative core for the project.
- Business Model Innovation: Restructuring the "Investment-Financing-Construction-Operation" closed-loop to design asset models with long-term value-added capabilities.
- Full-Chain Strategic Layout: Ensuring logical continuity from resource introduction to later-stage operations through a global perspective.
Service Scope:
- Strategic Positioning & Planning: Resource endowment assessment, target audience profiling, and market competition strategy.
- General Logic Planning: Industrial functional mix, format placement principles, and commercial operation strategies.
- Brand Narrative System: Brand soul extraction, visual identity definition, and core narrative framework construction.
Value Proposition:
- Visionary Leadership: Breaking the inertia of construction-oriented development to achieve a competitive advantage through content-led top-level design.
- Stability & Resilience: Injecting endogenous momentum into projects to ensure risk resilience and premium value space in complex market environments.
Content Creation
Definition:Transforming regional resources into core assets through original IP incubation and multi-dimensional narrative expression. We breathe soul into physical venues and construct cultural cores characterized by strong communication power and commercial vitality.
Key Initiatives:
- Original IP System Construction: Extracting symbols from history, folklore, or natural genes to complete the transition from raw "resources" to unique "IP."
- Omni-Media Narrative Translation: Utilizing film, digital media, and audiovisual technologies to transform static culture into dynamic, immersive experiences.
- Content Ecosystem Closed-Loop: Achieving multi-dimensional premiums and long-term dissemination of IP value through cross-industry synergy and derivative development.
Service Scope:
- Original IP Incubation: Character creation, world-building architecture, and visual symbolic system development.
- Digital & Audiovisual Production: Film and television production, documentaries, immersive audio-visuals, and short-video matrices.
- Cultural Extension & Development: Themed event planning, cultural and creative derivatives (merchandise), and immersive interactive scriptwriting.
Value Proposition:
- Assetization: Transforming intangible cultural resources into commercial assets with independent brand sovereignty.
- Empowerment: Utilizing film and digital content as engines to enhance the traffic explosiveness and brand depth of the venue.
Spatial Narrative
Definition:Rooted in operational orientation and content storytelling, we transform abstract planning logic into perceptible physical spaces through full-chain spatial planning and scene translation, achieving a high-level coupling of design aesthetics and commercial functionality.
Key Initiatives:
- Narrative-Driven Master Planning: Using the storyline as the axis to reconstruct land-use logic and spatial functional layouts.
- Spatial Translation of Venues: Deeply integrating cultural IP elements into architecture, landscapes, and circulation to achieve "Space as Narrative."
- Proactive Operational Design: Pre-reserving commercial interfaces and activity nodes during the planning stage to ensure the venue possesses natural monetization capabilities.
Service Scope:
- Top-Level Tourism Planning: General development planning, conceptual planning, regulatory detailed planning, and urban design.
- Narrative Architecture & Landscape Design: Themed park design, cultural district remodeling, and characteristic town planning.
- Immersive Experience Node Design: Interactive installation art, dynamic circulation planning, and light-and-shadow narrative spaces.
Value Proposition:
- Logic Realization: Ensuring that top-level strategies are accurately translated into executable spatial language without disconnect.
- Premium Reshaping: Enhancing the brand sovereignty and asset value of land and venues through differentiated spatial storytelling.
- Efficiency Balance: Improving commercial operational efficiency through scientific planning while creating an ultimate sense of experience.
Integrated Operations
Definition:With the core goal of activating venue value, we inject stable endogenous momentum into projects through full-cycle professional operational management, realizing an industrial ecosystem closed-loop where cultural influence and commercial value grow in synergy.
Key Initiatives:
- Venue Value Activation: Maintaining spatial buzz and commercial tension through continuous content implantation and event programming.
- Closed-Loop Asset Management: Building an operational system under the integrated logic of "Investment-Financing-Construction-Operation" to ensure continuous asset appreciation.
- Digitalization & Ecosystem Construction: Relying on data-driven monitoring and industrial resource integration to create a sustainable and evolving operational model.
Service Scope:
- Commercial Operational Management: Comprehensive management of tourist attractions, characteristic commercial operations, boutique hotels, and supporting facilities.
- Narrative Marketing & Promotion: Brand resonance construction, social media matrix management, and immersive brand PR activities.
- Industrial Value-Added Services: Cultural and creative derivative system development, industrial capital matchmaking, and long-term asset appreciation planning.
Value Proposition:
- Sustainable Growth: Rejecting "one-off development" by empowering the venue with the vitality for long-term self-evolution.
- Value Premium: Achieving deep transformation and premium pricing from cultural value to commercial assets through professional operations.
- Ecosystem Closed-Loop: Ultimately forming a virtuous industrial cycle with a win-win outcome for both cultural reputation and economic benefits.