Founder & Chairman of LUPO Asia

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Name: Li Kaifeng

Birth: 1976 · Urumqi, Xinjiang, China

Identity: Renowned Designer · Cultural Tourism Planner · Industry Investor

Current Positions:

• Founder & Chairman, Lupo Asia Culture & Tourism (Chengdu) Development Co., Ltd. (2010–present)
• Member, Xinjiang Federation of Social Science Circles (2023–present)
• President, Xinjiang Runnong Rural Industry Research Institute (2023–present)
• Council Member, CECU Entrepreneurs Club (2024–present)
• Vice President, Malaysia Culture & Tourism Industry Research Institute (MCTIRI) (2025–present)

In 1996, Li Kaifeng enrolled in the Department of Economics and Management at Southwest Jiaotong University. Upon graduation in 2000, he joined Sichuan Yiyuan Group, engaging in systematic learning and practice in urban–rural planning and architectural landscape design. He participated in numerous large-scale scenic area developments, urban public spaces, and architectural landscape projects.

Through extensive, hands-on experience, he gradually formed a “three-in-one” professional capability framework:

• Empowering spatial design with cultural narratives
• Ensuring project implementation with engineering thinking
• Anticipating industry deployment with a business-oriented perspective

This integrated skill set laid a unique foundation for his future cross-sector expansion and industrial integration.

2010 – Founded Lupo Asia Architectural Landscape Design Co., Ltd. in Chengdu. The brand name “Lupo” comes from the Italian word lupo (“wolf”), symbolizing keen insight, decisive action, teamwork, and enduring resilience — values that became the core of the company’s culture.

2012 – Expanded operations to Xinjiang, establishing a dual-base structure between Sichuan and Xinjiang, undertaking city landscapes, tourism planning, public spaces, and architectural landscape projects.

2012–2015 – Projects spanned Sichuan, Shaanxi, Yunnan, Tibet, and multiple prefectures in Xinjiang, with annual output exceeding RMB 30 million, establishing a leading position in the regional design sector.

2016 – Led the transformation from “design consultancy” to “cultural tourism industry development,” renaming the company Lupo Asia Culture & Tourism (Chengdu) Development Co., Ltd. and introducing the EPCO model (Engineering – Planning – Construction – Operation) to provide full lifecycle cultural tourism services.

2017 – Listed on the Tianfu (Sichuan) United Equity Exchange’s Dual Innovation Board (Code: 810497), launched Southeast Asia market layout, and participated in the Malaysia–China Kuantan Industrial Park planning, gaining cross-border collaboration experience.

2023 – Appointed as a member of the Xinjiang Federation of Social Science Circles and President of the Xinjiang Runnong Rural Industry Research Institute, expanding into rural revitalization, digital agriculture, smart tourism, and sustainable development.

2024 – Joined the CECU Entrepreneurs Club Council, integrating high-end industrial and capital resources across China and building cross-regional cooperation networks.

2025 – Appointed Vice President of MCTIRI, advancing China–Malaysia cultural tourism investment and operations, fostering Belt and Road cultural exchanges and industrial collaboration, and expanding into the low-altitude tourism sector.

As of 2025, he has led over 120+ cultural tourism projects in planning, design, and creative industries, spanning multiple regions and business formats worldwide, forming a complete professional chain from concept to operation.

Li Kaifeng’s business portfolio spans cultural tourism, rural revitalization, engineering, digital technology, and international cooperation, guided by the core strategy of “Cross-Border · Integration · Innovation” and anchored in the EPCO full-cycle model:

• Engineering (E) – Resource survey, market analysis, and IP master planning to define positioning and phased strategy.
• Planning (P) – Master planning and architectural/landscape design around core IPs, enhancing visitor flow and immersive experience.
• Construction (C) – Project control and cost management with “quality–progress–safety–ecology” standards.
• Operation (O) – Brand and product matrix development, consumer journey design, event systems, and repeat-purchase reinforcement.

Core principles:

• Culture-Driven – Integrating local culture with global elements to create sustainable project IPs.
• Ecology First – Development under the principle of “protection first, moderate development.”
• Scenario-Based Operations – Immersive experiences and tiered product design driving conversions.
• Brand-Oriented Growth – Building replicable brand assets through long-termism.

• Banshan Commune · Yinlu Luxury Lodge (Shifang, Sichuan, 2014)
• Banshan Commune · Yinghua Mountain International Cultural & Tourism Resort (Shifang, Sichuan, 2024)
• Butterfly Lake Scenic Area (Gongliu, Xinjiang, 2016)
• Yuli County All-Area Tourism Master Plan (Yuli, Xinjiang, 2020–2030)
• Shuiyunshan Luxury Hotel, Sayram Lake (Bole, Xinjiang, 2024 – Ranked #1 in Xinjiang, #6 in China, #66 globally on Ctrip 2025)
• Cameron Highlands International Tourism Resort – Start-up Zone (Pahang, Malaysia, 2025)
• Full list available in the 2011–2025 Annual Project Statistics Report.

Strategic & Operational

• Insight into industry trends and policy direction, seizing development windows
• Cross-sector resource integration for multi-format synergy
• EPCO model mastery, ensuring quality and efficiency throughout the project lifecycle
• Cross-border investment expertise and multicultural collaboration under the Belt and Road framework
• Cultural IP creation with high market recognition and sustainability
• Capital operations including equity optimization and cross-border investment

Management & Organizational

• Policy alignment and resource acquisition (land, funding, approvals)
• Building and leading cross-disciplinary teams with strong execution and innovation capabilities

Dedicated to integrating cultural tourism, rural revitalization, and international cooperation, Li Kaifeng upholds the core belief of “Cross-Border · Integration · Innovation”. He adheres to ecology-first, culture-led, and sustainability principles, ensuring every project is practical, enduring, and human-centered. His keen, pragmatic, and open approach, together with the Lupo spirit — keen perception, decisive action, collaborative progress, and enduring resilience — has imbued his projects with lasting vitality and contributed to industry advancement.